Giovana Soares
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  • Blog
  • About
    • Résumé
    • Portfolio
    • Awards
  • Contact

Awards & Nominations

Crowd's Favorite at 2015 Central CT Startup Weekend
    Wesleyan University (October 2015)
  • Pitched an idea that was born from 32 hours of intense collaboration among young entrepreneurs with various backgrounds.
  • Chosen by the audience to be the most interesting and desirable  concept.
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Board of Trustees Meeting Outstanding Senior of 2013
    Florida Institute of Technology (May 2013)
  • Nominated by the Dean as 1 of 2 most outstanding graduating seniors of 2013 from the College of Business.
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First Place Winner of Intercollegiate Case Competition in Strategic Management 2012
    Florida Southern College (March 2012)
  • Identified key issues, drew conclusions, and provided recommendations for Florida Citrus in the orange juice product category.
  • Created a fully integrated marketing plan that targets college students, ensuring they become lifelong orange juice consumers.
  • Performed detailed consumer research to establish plan foundation.
  • Identified objectives, strategies, and tactics, providing activity timeline and budget expenditure by discipline.
  • Determined product positioning, ensuring program integration and long/short-term profitability.
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Third Place in API Adventures in Energy Case Study 2013

    Edventure Partners (May 2013)
  • Created a comprehensive integrated marketing communications plan for the American Petroleum Institute (API) that effectively educated the target market, the 18-25 year old range, on national energy issues. The campaign had to be contemporary in tone and message utilizing non-traditional marketing tactics to enable the target audience to constructively discuss the future of energy to 2035.
  • The deliverables included: research analysis, target market profiling, primary research, communication strategy and creative brief, non-traditional marketing tactics, cost analysis, and measurement standards and evaluation metrics.
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