What's in my toolbox

Technical Skills:
●●●●●  Adobe Illustrator
●●●●●  Adobe InDesign
●●●●●  Adobe Photoshop
●●●●●  CMS (Content Mgmt System)
●●●●●  E-Commerce Management
●●●●●  E-Mail Marketing
 ●●●●●  Google Analytics
●●●●●  HTML & CSS
●●●●●  Microsoft Office Suite
●●●●●  Online Advertising
●●●●●  Photography
●●●●●  Social Media Marketing
●●●●●  Portuguese Fluency
Soft Skills:
  Communication  
  Creativity
  Design Thinking
  Flexibility
  Interpersonal Skills
  Leadership
  Problem Solving
  Research
  Strong Work Ethic
  Teamwork
  Technical Troubleshooting

Bachelor's Degrees

Master's Degree
Florida Institute of Technology
    Melbourne, FL
  • B.S. Marketing (2013)
  • B.S. Business Administration (2013)
  • B.S. Management Information Systems (2013)
Most Relevant Courses:
    -  Advertising & Promotion Mgmnt
    -  Business Ethics
    -  Business Management
    -  Business Statistics
    -  Business Strategy & Policy
    -  Consumer Behavior
    -  E-Commerce Design & Mgmnt
    -  Human Computer Interaction
    -  International Business
    -  Internet & Social Media Marketing
    -  Intro to Database Systems
    -  Management Analysis & Strategy
    -  Management Information Systems
    -  Marketing Principles
    -  Organizational Behavior & Theory
    -  Production/Operations Mgmnt
    -  Small Business Management
    -  Social Media Marketing
    -  Systems Analysis & Design
    -  Web-Based Technologies
Shintaro Akatsu School of Design at University of Bridgeport
    Bridgeport, CT
  • M.P.S. Design Management (Expected 2016)
Most Relevant Courses:
    -  Advanced Multimedia
    -  Collaborative Design Studio I, II, III
    -  Design Management I, II, III
    -  Graphic Design I
    -  Human Centered Design
        (by IDEO.org)
    -  New Product Commercialization
​    -  Student Business Incubator Member

Experience

Creative Strategist
​@ Jaycon Systems
Melbourne, FL
​(Fall 2014 to present)​
  • Use design thinking as a core tool to advance the company as part of the core management team.
  • Utilize technology and design as the two main tools to increase revenue and engagement.
  • Perform a variety of marketing tasks to drive visitor traffic and engagement.
  • Propose new campaigns and channels to reach potential customers and implement these proposals with little to no help from third party vendors and/or agencies.
  • Ensure consistency in brand communicated through various platforms and channels.
  • Administrate company's email system (Google Apps for Business), groups, and file sharing policies.
  • Create internal policies and procedures to ensure smooth productivity, security, and transparency in communication and activities.
  • Develop internal systems to ensure employee productivity and to boost morale.
  • Assist with the administration of any Jaycon Systems' sub brands.
Graphic Design Intern 
​@ Jaycon Systems
Melbourne, FL
(Winter 2013/Spring 2014)​
  • Redesigned Jaycon Systems website through the use of high quality graphics, color schemes, and font cohesion.
  • Worked with the web development team to deliver graphics consistent with web standards.
  • Ran Hiro's facebook campaigns and website.
  • ​Designed the Hiro App. Worked with app developers, following Apple and Android design conventions and guidelines.
  • Designed Hiro's website www.findmyhiro.com and composed all its photography.
Marketing Communications Assistant
@ Space Coast Credit Union
Melbourne, FL
(Spring 2014)​
  • ​Developed content and designed graphics for email communications (notifications, promotions, account status, events, etc) to members (varying from 2,000 to 150,000+ members).
  • Wrote and managed distribution of press releases through PRWeb (Vocus).
  • Performed audit on current social media status on Facebook, Twitter, Yelp, and Google+.
  • Proposed new social media presence through the use of new graphics and topics to engage current audience and create prospects.
  • Designed display brochures for branches to increase community engagement. 
  • Designed Online Banking Ads to promote products and events to current members.
  • Overlooked and revised blog posts' content and integration with the transition to the new website (launched March 20th).
  • Coordinated and served as mediator between SCCU and advertising agency, communicating design requirements and reviewing versions of marketing materials.
  • Assisted the understaffed Marketing Department in meeting deadlines and though various office tasks, including, but not limited to inventory count/organization and creation of training agendas to be used by over 700 employees.
Marketing Coordinator 
@ I.O. Inc.
Palm Bay, FL
​(Fall 2013)
  • September 2013 – November 2013 (3 months)Palm Bay, FL
  • Maintained, redesigned, and reorganized their website (including SEO) using CMS, CSS, and HTML.
  • Increased web traffic from ~900 visitors/day to steady 3,000+ and 5,500 at highest peak during campaigns.
  • Proposed promotions and pricing strategies according to current inventory and through market research on industry, competitors’ trends, and customers’ buying patterns, increasing orders from 60-80 per week to 100-190.
  • Maintained online shopping cart by managing products (such as price, options, inventory), optimized shipping, notifications, payment processing, and numerous configurations for smooth online customer experience.
  • Professionally coordinated, took, edited, and retouched all product photography for online store, catalog, and ads.
  • Determined which media channels best reach target customers, creating email marketing campaigns, trade show and event displays, newspaper and magazine advertisements, and appropriate customer communications.
  • Tracked and analyzed performance of campaigns and made recommendations for corrective modifications.
Computer Lab Tech/ IT Admin Assistant 
@ Florida Institute of Technology
Melbourne, FL
​(Fall 2010 to Spring 2013)
  • Managed/maintained the IT office/computer labs, enforcing, revising, and creating policies and procedures to best ensure transparency and exceptional customer support. Created/updated software configuration documentation to optimize operations, facilitating set-ups and troubleshooting, and to be used for training of new hires.
  • Provided support to customers with faulty software/hardware, as well as general software and computer use.
  • Performed administrative duties: coordinated department tasks and events and kept prompt communication through email, telephone, calendars, spreadsheets, and ticketing system.
Learning Design Intern 
@ Ebay Enterprise
Melbourne, FL
​(Summer 2012)
  • ​Created branded marketing material – logos, posters, brochures, PPTs, communication templates, and wallpapers – for internal marketing campaigns in order to announce new programs and/or projects.
  • Designed the interface and proposed features, layouts, and content for the new Learning Management System to be used for training by taking into consideration all stakeholders – from contact center agents to board of directors.
  • Built eLearning deliverables using existing content.
  • Redesigned and reformatted instructional content consisting of screen text and various graphics.
  • Created templates to be used for hundreds of training materials across the organization.
Creative Administrative Assistant
@ American Cancer Society
Melbourne, FL
​(Fall 2011 to Spring 2012)
  • Assisted with general documentation of upcoming events.
  • Kept record of volunteer profiles.
  • Designed flyers and promotional media in order to promote fundraising events.